This idea is for a company like Monster that has tens of thousands of companies using it for employment. When it comes to the summer they should contact professional firms like law firms, engineering companies etc. The intention is to place interns into those companies. The aim of Monster is to eventually build up to about 100,000 students who they will take $1 / hr from.
For 6 weeks of work over the summer this will generate revenue of $24 million. The other added advantage is that they could add into their deal that if the student becomes a full time employee after graduation they get say a 5% commission. This will add another $25 million dollars assuming that only 10% of the students get placed.