There are currently huge numbers of online surfers that visit CNN, or Yahoo or MSN.com every day. For these large portals they all offer news of some kind on their pages. What you often see is some esoteric article about a small company that eventually grows that company. A good example of this is that CNN had links to the million dollar page that eventually helped its author reach a million dollars.
Well they should offer say 4 links on their home pages to small individuals trying to make a go of their site. In return the site should offer the Portal a percentage in their company. In this way these Portals can help incubate entrepreneurs. In return they will have revenue in companies that could make it big as well as advertising on the page that would bring more customers to the portals site.